In February 2017, companies were eager to embrace Agile roles — but not always the discipline behind them. This post looks at the muddled role of Product Owner during that period. Many teams had multiple people claiming the title, but no one truly owning outcomes. The result? Bloated backlogs, confused priorities, and feature bloat driven by committee decisions. A few teams broke the cycle by trusting a single empowered Product Owner to drive vision, prioritize ruthlessly, and communicate w...
By mid-2018, some organizations started redefining product roles more clearly, especially those aligning with outcome-based delivery models. But many still clung to shared responsibility models that slowed decision-making.
Today, the importance of having a clear, empowered product owner is well understood in high-performing teams. Organizations that still dilute the role often suffer from misalignment, delays, and poor customer outcomes.
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