In April 2017, many product teams found themselves trapped in endless cycles of reprioritization. Stakeholder demands, customer escalations, and market reactions constantly disrupted sprint plans. Agile was misinterpreted as permission to change direction at any time — often without consideration of tradeoffs. This post highlights how leading teams began reclaiming control by creating clear prioritization criteria, pushing back on low-value interruptions, and learning to say “Yes, but not n...
By late 2018, some teams adopted clearer planning cadences and stronger guardrails against mid-cycle change. However, many still confused agility with responsiveness, undermining long-term progress.
Today, prioritization discipline is seen as a core product management skill. Teams that treat every new request as urgent still struggle. The rest have learned that flexibility without structure is just chaos in disguise.
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