This December 2015 post explored how many companies treated 'Digital' as a new department or lab instead of a business-wide mindset. Innovation teams were isolated, under-integrated, and often ignored by core functions. The post emphasized that real transformation only occurs when digital capabilities are embedded across the enterprise.
By late 2016, organizations began dismantling digital silos, embedding product and digital leaders into business units, and aligning IT, UX, and business outcomes. Change management emerged as a critical success factor for digital efforts.
In 2025, companies no longer isolate digital — they cultivate it. Digital fluency is expected across leadership, and successful transformations are measured by cultural adoption, not lab output. It's no longer about a digital team — it's about a digital company.
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