This January 2016 post explored the flawed practice of applying uniform metrics across all product teams in an enterprise. It showed how one-size-fits-all dashboards distorted performance evaluation, encouraged gaming, and discouraged mission-aligned goals. The piece advocated for outcome-driven, context-specific measurement tied to each team’s purpose and users.
By mid-2017, more companies adopted outcome-based OKRs and moved away from velocity-based comparisons. Dashboards became more narrative-driven, and product leaders gained more autonomy in defining success with business partners.
Today, in 2025, smart organizations embrace flexible performance frameworks. Teams define their own KPIs within a structured governance model, ensuring alignment without rigidity. Storytelling through data is prioritized over numeric comparisons, and context is non-negotiable.
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